5 Ways To Make Your Wedding Unforgettable With Instagram

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Weddings are a once-in-a-lifetime affair and it is that one special day in your life when you will be treated like royalty. All eyes will be on you and everything has got to be perfect. The to-do list will be never-ending, from saying ‘Yes!’ to the dress to choosing your centrepieces, planning a wedding can be tedious and sometimes stressful too.

Weddings in Singapore are a proud showcase of the multi-cultural society that we live in. They are beautiful opportunities for us to learn and experience the various traditions and customs of the different races in Singapore.

Malay couples are regarded as the King and Queen during their wedding day, and they are expected to throw a celebratory feast for the “village”, which explains why HDB void-decks are the popular choice of venue as well as the 1000 names in the couple’s guest list.

The customary ‘gate-crashing’ by the Groom and brothers into the Bride’s house, as well as the Tea Ceremony, are some of the highlights of a typical Chinese wedding. The Groom and his brothers will be subjected to possibly ego-crushing and arduous tests, from eating tubes of Wasabi to military push-ups, much to the amusement of the Bride and her sisters.

Indian weddings are truly an up-beat and colourful event which may feature Bhangra and Bollywood dancing that keep the guests on their feet. Now, wouldn’t it be a waste if these special moments weren’t captured and preserved in photos which you can look back on fondly to reminisce?

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There is a limit to the number of photos taken by your wedding photographer. Moreover, he can’t be at many different places at once which may mean that some of the action won’t be caught on camera. Hence, we thought of 5 useful ways for you to make the most out of Instagram to ensure that all these beautiful moments are not lost forever.

1. Post behind-the-scenes photos of your wedding

First of all, you will have to choose a unique hashtag for your wedding. Looking at the current trend of weddings today, it will be a combination of the couple’s names. Something like #JohnxJenn or #SureshSelviWeds.

Next, select one of your bridesmaids and one of your groomsmen to be your very own social media paparazzi. They are tasked to take behind-the scenes shots of you and your partner, getting ready for the wedding and posting it real-time. This also includes the preparations that you and your partner had undertaken before the actual wedding day such as getting your Henna done, choosing your wedding decor etc. Your future self will thank you for it.

2. Project live display feed of photos

To increase the interaction among your guests and to keep them entertained throughout your wedding, consider projecting a live display of your Instagram photos. Your guests will also be posting photos at their tables and around your wedding venue, and you can experience the joy of your own wedding from their point of view.

3. Give your guests the option to print their Instagram photos

The best momento you can give your guests are photos of your wedding day. Hence, set-up an Instagram Photo Printing booth as an option for them to print the photos instantly. This will also keep them busy and entertained, even during possibly awkward moments when they are sitting at the table with people they may not know.

4. Have your guests write in a guestbook

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Wouldn’t it be a pity if you don’t have a copy of those Instagram photos too? Thus, be sure to set up a guestbook for your family and friends to paste a copy of their printed photos and for them to write their well-wishes.

5. Guests who weren’t able to make it, won’t feel left out

What about those guests who weren’t able to make it to your wedding day? As long as they know your unique hashtag, these guests will be able to post their photos and videos together with their well-wishes. Your relatives who are currently working or studying overseas will also feel like they are a part of your wedding, as they view photos collectively posted by your guests.

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Printaparty.sg provides Instagram Printing with Live Display Feeds and Guestbook service for weddings. You may have read our earlier post on how companies can take advantage of our Instagram photobooth to boost their Instagram marketing campaign. However, the focus of our service for weddings is not to market it but to capture as much memories as possible, and preserve them for generations to come.

Talk to us if you are interested to have an Instagram Printing booth at your wedding today. Congratulations and may your wedding planning journey be a success!

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6 Instagram Marketing Tips For Companies

When we started our Instagram Printing business in late 2013, we felt that it was the perfect solution for companies to advertise their company events on Instagram. Being the first Singaporean company to introduce the service to the market, we have acquired ample knowledge and experience over the years to understand what strategies work and what doesn’t.

According to Hashmeta, Facebook is the top social media network in Singapore with 3.8 millions registered users, which is closely followed by Instagram. Singapore alone has 70% of social media penetration; more than double the global average of 26%, with every 1 out of 2 Singaporeans uses social media to make a purchasing decision. These statistics simply prove how important it is for your company to jump into the Instagram marketing bandwagon (if you haven’t already).

Hence, here are 6 marketing tips that we would like to share with you in order to boost your next Instagram campaign:

 1. Be sneaky advertisers

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Sponsored Instagram advertisements can be easily ignored. Instead, have your customers post photos of your event or roadshow onto their Instagram accounts for all their followers to see. The likelihood of looking at a photo with someone you know in it is much higher than looking at a random sponsored advertisement. Furthermore, you are more likely to trust the reviews made by your friends and family than a company blatantly promoting its product. Hence, our Instagram Printing booth can help to spread the positive word-of-mouth about your event through your own customers. Pretty sneaky, aye?

 2. Mix online and offline marketing together

With our Instagram Printing booth, you can enjoy the benefits of both online and offline marketing. While flyers frequently end up in the dustbin, printed Instagram photos won’t. You can be sure that your advertisement (printed together with the customer’s photo) will be kept or even displayed. The design of the photo prints can be fully customised to include you company logo, colours and messaging.

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Here are some ideas to make your ads even ‘stickier’:

a. Create coupons or vouchers out of the Instagram photo prints

By adding a monetary value to the printout, customers will see more reason to keep your ads safely and use it in their purchase.

 b. Create fridge magnets

Have you ever received a fridge magnet from a random property agent with their photo and contact details on it? I’ve never hesitated to throw away those magnets. However, if my face is on it, I would more likely display it on my fridge (and forever be reminded of your company).

 c. Stickers for EZ-link cards

Make those photo prints stick! With our sticker photo paper, you can have your customers stick their photos and your ads onto their EZ-link cards. They will be looking at it  frequently too.

 d. Bookmarks

Bookworms out there will appreciate their photos printed as bookmarks, specially designed by you.

3. @tags, #tags and Geo-tags

First of all, make sure you have an official company account so your customers can follow and @tag you when they post their photos. Hashtags (#tags) are best reserved for the event names so that you can have a unique #tag for every event you run. Geo-tags are for customers to tag the location where the photo is taken. This is especially useful for retail stores, restaurants and hotels.

Why are these tags important?

They are important because they categorise and group information, making it easily accessible. Instagrammers who would like to know more about the event, product or service that your company is offering can simply click on those tags posted by their friends who had just used our Instagram photobooth. As much as possible, hashtags should be short and self-explanatory.

 4. Create Instagrammable Events

Instagrammers are  always looking for opportunities to capture colourful moments in their lives and keep their friends updated.  This is why hipster cafes are such a hit, whereby food presentation and décor are regarded as important as the taste. Create Instagrammable events by paying extra attention to details such as having a sumptuous buffet spread, mascots and live performances to add onto the excitement and create more photo-taking opportunities.

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Customising the backdrop and props that your customers can use to pose with is another great way to ensure that your company’s brand or products will be featured in their photos.

5. Give meaningful feedback and comments

Talk to your customers on Instagram! Engage them by giving meaningful feedback and comments on their photos. This will add the personal touch and help to build a positive relationship with your brand.

Too much of a hassle? Don’t fret! Our Comment Management System allows you to like photos and leave comments on photos taken at your event automatically.  Hence, you won’t have to manually like or type comments to each and every single photo in the attempt to engage your customers. However, our system can also be moderated such that personalised comments can be posted on selected photos posted by your customers. This will help to retain the authenticism.

6. Understand the Analytic Reports

With our Instagram photobooth package, you will be given a free online Data Analytics Report which accurately measures the effectiveness of your marketing campaign. In this report, you will see the number of followers that you’ve gained, the photos that attained the highest number of  likes and comments and who the top users are.

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Sample of analytics report

Our software can also be tweaked such that users will have to follow your Instagram account first before they can print out their photos at your event. By identifying the key influencers, you can proceed to engage them further by inviting them to future events, giving free samples and even treating them to exclusive promotions or discounts. Engaging key influencers are important so that they will spread the good word and recommend your products and services to their social circles.

These 6 tips are just some strategies for you to create a great Instagram marketing campaign. Do not be overwhelmed, and if in doubt, just contact us to find out more about how our Instagram Printing booth can help you. As we write our own software, we are more flexible in meeting your needs. All the best!